SEITHITHALAM – PRIVACY POLICY

Updated: November 2025

Objective and Scope

Seithithalam (“We”, “Us”, “Our”) is a digital news platform committed to delivering trustworthy, timely, and relevant Tamil news content. We value the trust placed in us by our users (“You”, “Your”, “User”, “Subscriber”) and are dedicated to following the highest privacy standards to protect your personal information shared with us while accessing the Seithithalam website (“Platform”).

This Privacy Policy describes how information is collected, used, stored, processed, and disclosed by Seithithalam while offering our news services through the Platform or any internet-connected device. We comply with the data protection laws applicable in jurisdictions where we operate. Certain services or regions may require additional notices, which shall be read together with this policy.

Please note that when you interact with us through third-party platforms (such as social media logins), the information collected through those platforms is governed by this Privacy Policy, but the third-party platforms' own privacy practices apply to the data they collect. Privacy settings chosen on third-party platforms do not affect our use of information collected directly on our Platform.

Our website may contain links to external websites not operated or controlled by us. Seithithalam does not take responsibility for the privacy practices of such third-party sites and encourages users to review their policies.

This Privacy Policy must be read together with our Terms of Use (collectively referred to as the “User Agreement”).

1. User Consent

By accessing or using the Platform—including reading news, subscribing to updates, participating in any activity, contacting us, or interacting with Seithithalam—you consent to our collection, processing, and use of your personal information as described in this Policy.

In certain cases, we may request additional explicit consent for specific operations. If you are accessing Seithithalam from a different country, we may determine your location through your IP address to deliver the relevant regional version of our services. When automatic detection is not possible, we may use the last known cached location to determine applicable service settings and consent requirements.

We may use trusted third-party service providers to determine your approximate location to display region-specific content and services.

2. Collection and Use of Personal Information

A. Information You Provide to Us

Information collected during registration or interaction

When you create an account or sign in using platforms such as Google, Facebook, or any other third-party service, we may retrieve information including:

Name
Email address
Mobile number
Profile photo (if allowed)
Location information
Gender, date of birth (if provided)

If you participate in surveys, polls, contests, or provide feedback, we may collect additional information with your explicit consent.

Voluntary Information

If you contact us directly—via email, forms, or support messages—we may store correspondence, which may include your contact details and the content of your communication.

We may also collect information when you submit comments or interact with sections within the Platform.

B. Information Automatically Collected

Cookies

Seithithalam uses essential cookies and similar technologies to ensure the Platform functions properly and to personalize your experience. Additional information is available in our Cookie Policy.

Log Data

When you visit the Platform, we automatically collect information including:

IP address
Browser details
Device type
Operating system
Network provider
Viewed pages and time spent
Device identifiers

This data helps us improve website performance and security.

C. Inferred Information

We may analyze your activity on the Platform to understand your preferences, browsing habits, demographic interests, and engagement patterns. This analytical data helps us personalize your news feed and improve our services.

If you post content on social media or comment on our official accounts, we may collect the information you make publicly available.

Cookies set by us or our affiliates may also help track user behavior for analytics and improvement.

D. Information Collected from Third Parties

a. Other sources

We may receive information about you from partners, advertising networks, or analytics providers to enhance our records or personalize your experience.

b. Third-party linked services

If you connect your Seithithalam account with a third-party service, we may receive information such as your registered email address and public profile details.

c. Demographic data

We may use demographic insights from trusted third-party analytics tools. These reports are anonymous and cannot identify individual users.

d. Paid service or subscription information

If you purchase any subscription or premium service (if applicable in future), our payment partners may collect billing details such as:

Card numbers
Billing address
Transaction IDs

We do NOT store sensitive payment information. Payment gateways handle such data independently under their own policies.

e. Transaction and billing data

For validation, reconciliation, or resolving payment-related issues, we may receive transaction records from payment partners.

3. Purpose of Using Your Data

We use your data to:

Personalize your news feed
Provide seamless website functionality
Improve usability and performance
Respond to your queries
Deliver content based on your preferences
Conduct analytics and research
Present marketing communications (only with consent)
Maintain the security and stability of our services

4. Data Retention and Erasure

We retain personal information as long as necessary for the purposes described in this Policy or as required by law.
We use security measures such as encryption, access controls, firewalls, and monitoring tools.

If you wish to have your information erased, you may submit a request via our contact details.
Some residual copies may remain in system backups, but such data will not be used further.

5. What We Do NOT Do With Your Data

Seithithalam does not:

Sell your personal data
Trade or rent your information
Use your information for unauthorized marketing

We may share aggregated, non-identifiable data with advertisers or partners.

We may disclose personal information only when:

Required by law
Necessary for national security or law enforcement
Needed to enforce our Terms of Use
Part of a merger, acquisition, or business restructuring

6. How We Process Data

Your information may be processed by:

Seithithalam internal teams
Technical service providers
Analytics partners
Authorized third-party vendors

We process data for identification, communication, personalization, promotional activities (when allowed), and support.

7. Control of Your Information

Users may opt out of marketing communication using the “unsubscribe” link in emails.

8. Targeted Content and Advertising

We may use browsing patterns and interests to display advertisements relevant to you.
This targeting is based on cookies, analytics data, and interaction logs.

9. Service Providers Working on Our Behalf

We may partner with organizations for:

Email delivery
Transaction processing
Analytics
Technical support

These partners can only use your data to perform assigned tasks.

10. Third-Party Links

Our website may display links to third-party services.
We do not control or endorse these websites and are not responsible for their privacy practices.

11. Data Breach Procedures

If we identify any unauthorized access, disclosure, alteration, or loss of personal data, we will notify affected users and take immediate corrective action.

12. Changes to This Privacy Policy

We may modify this Policy periodically.
Any updates will be posted on this page.
Continued use of the Platform indicates acceptance of the updated Policy.

13. Cookie Policy

Seithithalam may use several types of cookies:

Technical cookies for core functionality
Analytical cookies for measuring performance
Functionality cookies for remembering preferences
Advertising cookies for personalized ads and retargeting

Users may manage cookie settings via browser options.

14. Complaints

For concerns or complaints, users may contact us via our official support email listed on the Platform.

15. Security and Compliance

We employ encryption, access restrictions, monitoring tools, and secure storage practices to protect your information.
However, no system is entirely immune to breaches.

If you suspect unauthorized access to your account, please notify us immediately.

16. Contacting Us

For privacy concerns, questions, or legal queries related to this Policy, please contact us via the details available on our official “Contact Us” page.

By continuing to access or use the Seithithalam Platform, you acknowledge acceptance of this Privacy Policy. If you do not agree with this policy, please discontinue use of the Platform.